OpenTable
OpenTable is the leading supplier of reservation, table management and guest management software for restaurants. In addition, the company operates www.opentable, the world’s
most popular website for making restaurant reservations online.
|Œwww.opentable
|ŒSan Francisco, CA
“ W e’ve been able to increase the pace of Android mobile user acquisition with mobile advertising.  App promotion has proven to be as e ective on this platform as it is on iPhone for OpenTable.” —Scott Jampol, Sr. Director of Consumer  Marketing, OpenTable
Results
|ŒIncreased daily downloads by greater than  125%  during the test
|ŒŒ42% lower cost-per-install than on iPhone
|ŒDrove installs from more than =;Œ $ĸ - )/ŒŒ
Œ/4+ . of Android devices
|ŒŒ  '  ' Œ ++Œ$)./ ''. at low cost-per-click Goal
One of the fastest and easiest ways to make a dinner reservation is through OpenTable’s website. To provide even greater convenience to their user base, OpenTable started developing mobile applications to connect their users with restaurants in their area. With the OpenTable mobile app, a user can easily reserve  a table at their favorite restaurant from their mobile device.
OpenTable started on the iPhone platform but quickly developed applications for Nokia, Blackberry, webOS, iPad and Android. Given the recent explosion of Android devices in the market, they chose mobile advertising to take advantage of this growth and expand their mobile app usage.
Solution
By running CPC text ads on the AdMob network of more than 16,000 Android apps and mobile websites, OpenTable was able to reach new users across all Android devices at scale.
google官方下载app
Testing di erent ad variations and utilizing AdMob’s download tracking solution for Android allowed OpenTable to refine targeting and optimize for the greatest return from their advertising budget.
Combining the scale of the AdMob Android network with the ability to track conversion performance allowed OpenTable to refine their advertising campaign in flight for the best possible results.
Mobile display advertising on Google’s AdMob network helped OpenTable acquire new Android  app users.
Case Study  |  OpenTable
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OpenTable Ad on
SportsTap Android App
OpenTable Install Screen
in Android Market
OpenTable’s Android App
Home Screen

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