2013考研英语试题及答案
Directions:
Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1. (10 points)
People are, on the whole, poor at considering background information when making individual decisions. At first glance this might seem like a strength that __1__ the ability to make judgments which are unbiased by __2___ factors. But Dr. Uri Simonsohn speculated that an inability to consider the big __3___ was leading decision-makers to be biased by the daily samles of information they were working with. __4___ , he theorised that a judge __5___ of apperaring too soft __6__  crime might be more likely to send someone to prison __7___ he had already sentenced five or six other defendants only to forced community service on that day.
To __8__  this idea, he turned to the university-admissions process. In theory, the __9___  of an applicant should not depend on the few others __10___  randomly for interview during the same day, but Dr. Simonsoho suspected the truth was
__11___ .
He studied the results of 9,323 MBA interviews __12___by 31 admissions officers. The interviewers had__13___applicants on a scale of one to five. This scale __14___ numerous factors into consideration. The scores were __15___ used in conjunction with an applicant’s score on the Granduate Managent Adimssion Test, or GMAT, a standardized exam which is__16___ out of 800 points, to make a decision on whether to accept him or her.
Dr. Simonsoho found if the score of the previous candidate in a daily series of interviewees was 0.75 points or more higher than that of the one __17___that, then the score for the next applicant would __18___by an average of 0.075 points. This might sound small, but to __19___ the effects of such a decrease a candidate could need 30 more GMAT points than would otherwise have been __20___.
1. [A] grants [B]submits [C]transmits [D]delivers
2. [A] minor [B]objective [C]crucial [D] external
3. [A] issue [B]vision [C]picture [D]external
4. [A] For example [B] On average [C]In principle [D]Above all
5. [A] fond [B] fearful [C]capable [D] thoughtless
6. [A] in [B] on [C] to [D] for
7. [A] if [B] until [C] though [D] unless
8. [A] promote [B] emphasize [C] share [D]success
9. [A] decision [B] quality [C] status [D] success
10. [A] chosen [B] studied [C] found [D] identified
11. [A] exceptional [B] defensible [C] replaceable [D] otherwise
12. [A] inspired [B] expressed [C] conducted [D] secured
13. [A] assigned [B] rated [C] matched [D] arranged
14. [A] put [B] got [C] gave [D] took
15. [A] instead [B] then [C] ever [D] rather
16. [A] selected [B] passed [C] marked [D] introduced
17. [A] before [B] after [C] above [D] below
18. [A] jump [B] float [C] drop [D] fluctuate
19. [A] achieve [B] undo [C] maintain [D] disregard
20. [A] promising [B] possible [C] necessary [D] helpful
Section II Reading Comprehension
Part A
Directions:
Read the following four texts. Answer the questions below each text by choosing A, B, C or D. Mark your answers on ANSWER SHEET 1. (40 points)
Text 1
In the 2006 film version of The Devil Wears Prada ,Miranda Priestly, played by Meryl Streep, scolds her unattractive assistant for imagining that high fashion doesn’t affect her, Priestly explains how the
deep blue color of the assistant’s sweater descended over the years from fashion shows to departments stores and to the bargain bin in which the poor girl doubtless found her garment.
This top-down conception of the fashion business couldn’t be more out of date or at odds with the feverish would described in Overdressed, Eliazabeth Cline’s
three-year indictment of “fast fashion”. In the last decade or so ,advances in technology have allowed mass-market labels such as Zara ,H&M, and Uniqlo to react to trends more quickly and anticipate demand more precisely. Quicker turnarounds mean less wasted inventory, more frequent release, and more profit. These labels encourage style-conscious consumers to see clothes as disposable-meant to last only a wash or two, although they don’t advertise that –and to renew their wardrobe every few weeks. By offering on-trend items at dirt-cheap prices, Cline argues, these brands have hijacked fashion cycles, shaking an industry long accustomed to a seasonal pace.
The victims of this revolution , of course ,are not limited to designers. For H&M to offer a $5.95 knit miniskirt in all its 2,300-pius stores around the world, it must rely on low-wage overseas labor, order in volumes that strain natural resources, and use massive amounts of harmful chemicals.
Overdressed is the fashion world’s answer to consumer-activist bestsellers like Michael Pollan’s The
Omnivore’s Dilemma. “Mass-produced clothing ,like fast food, fills a hunger and need, yet is non-durable and wasteful,” Cline argues. Americans, she finds, buy roughly 20 billion garments a year – about 64 items per person – and no matter how much they give away, this excess leads to waste.
Towards the end of Overdressed, Cline introduced her ideal, a Brooklyn woman named Sarah Kate Beaumont, who since 2008 has made all of her own clothes – and beautifully. But as Cline is the first to note, it took Beaumont decades to perfect her craft; her example can’t be knocked off.
Though several fast-fashion companies have made efforts to curb their impact on labor and the environment – including H&M, with its green Conscious Collection line –Cline believes lasting change can only be effected by the customer. She exhibits the idealism common to many advocates of sustainability, be it in food or in energy. Vanity is a constant; people will only start shopping more sustainably when they can’t afford not to.
21. Priestly criticizes her assistant for her
[A] poor bargaining skill.
[B] insensitivity to fashion.
[C] obsession with high fashion.
[D] lack of imagination.
22. According to Cline, mass-maket labels urge consumers to
[A] combat unnecessary waste.
[B] shut out the feverish fashion world.
[C] resist the influence of advertisements.
[D] shop for their garments more frequently.
23. The word “indictment” (Line 3, Para.2) is closest in meaning to
[A] accusation.
[B] enthusiasm.
[C] indifference.
[D] tolerance.
24. Which of the following can be inferred from the lase paragraph?
[A] Vanity has more often been found in idealists.
[B] The fast-fashion industry ignores sustainability.
[C] People are more interested in unaffordable garments.
[D] Pricing is vital to environment-friendly purchasing.
25. What is the subject of the text?
[A] Satire on an extravagant lifestyle.
[B] Challenge to a high-fashion myth.
[C] Criticism of the fast-fashion industry.
[D] Exposure of a mass-market secret.
Text 2
An old saying has it that half of all advertising budgets are wasted-the trouble is, no one knows which half . In the internet age, at least in theory ,this fraction can be much reduced . By watching what people search for, click on and say online, companies can aim “behavioural” ads at those most likely to buy.
In the past couple of weeks a quarrel has illustrated the value to advertisers of such fine-grained information: Should advertisers assume that people are happy to be tracked and sent behavioural ads? Or should they have explicit permission?
In December 2010 America's Federal Trade Cornmission (FTC) proposed adding a "do not track "(DNT) option to internet browsers ,so that users could tell adwertisers that they did not want to be followed .Microsoft's Internet Explorer and Apple's Safari both offer DNT ;Google's Chrome is due to do so this year. In February the FTC and Digltal Adwertising Alliance (DAA) agreed that the industry would get cracking on responging to DNT requests.
On May 31st Microsoft Set off the row: It said that Internet Explorer 10,the version due to appear windows 8, would have DNT as a default.
It is not yet clear how advertisers will respond. Geting a DNT signal does not oblige anyone to stop tracking, although some companies have promised to do so. Unable to tell whether someone really objects to behavioural ads or whether they are sticking with Microsoft’s default, some may ignore a DNT signal and press on anyway.
Also unclear is why Microsoft has gone it alone. Atter all, it has an ad business too, which it says will comply with DNT requests, though it is still working out how. If it is trying to upset Google, which relies almost wholly on default will become the norm. DNT does not seem an obviously huge selling point for windows 8-though the firm has compared some of its other products favourably with Google's on that count before. Brendon Lynch, Microsoft's chief privacy officer, bloggde:"we believe consumers should have more control." Could it really be that simple?
26. It is suggested in paragraph 1 that “behavioural” ads help advertisers to:
[A] ease competition among themselves
[B] lower their operational costs
[C] avoid complaints from consumers
replaceable[D] provide better online services
27. “The industry” (Line 6,Para.3) refers to:
[A] online advertisers
[B] e-commerce conductors
[C] digital information analysis

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