讲述百度的故事
很多人都问我们的名字的含义。 "Baidu" was inspired by a poem written more than 800 years ago during the Song Dynasty. “百度”的灵感写在宋800多年前一首诗。 The poem compares the search for a retreating beauty amid chaotic glamour with the search for one's dream while confronted by life's many obstacles.这首诗比较际与一个人的梦想搜索混乱魅力的一个后退的同时，寻美丽的生活面临许多障碍。 "…hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights were waning, and there she stood." “...数百和数千次，对她我搜查混乱，突然，我拒绝了机会，向那里的灯光被减弱，和她站在那里。” Baidu, whose literal meaning is hundreds of times, represents persistent search for the ideal.百度，其字面意思是数百次，代表了理想的持续搜索。

Baidu chose a poetic Chinese name because it wants the world to remember its heritage.百度选择了一个充满诗意的中文名字，是希望让世界记住它的传统。 As a native speaker of the Chinese language and a talented engineer, Baidu focuses on what it knows best - Chinese language search.作为汉语的母语是一个有才华的工程师，百度侧重于最熟悉的-中文搜索引擎。 Applying avant-garde technology to the world's most ancient and complex language is as challenging as it is exciting.运用前卫的技术在世界上最古老和复杂的语言是具有挑战性的，因为它是令人兴奋的。 At least people here at Baidu think so.至少在百度这里的人这么认为。 As having diligently disclosed in the Prospectus of our recent Initial Public Offering, we believe there are at least 38 ways of saying "I" in Chinese.具有勤奋在我们最近的首次公开招股章程披露，我们相信有我“在中国至少有38个说”的方式。 It is important that we master all the ways of addressing oneself in Chinese because our users depend on us to address every one of their daily queries.重要的是，我们掌握的所有处理中的自己，因为我们的用户对我们的依赖，以解决他们日常生活的每一个问题的途径之一。 And trust us, pin pointing queries in the Chinese language is an art rather than a science.和信任，针指着中文查询是不是一门科学艺术。

Our mission is to provide the best way for people to find information.我们的使命是提供最佳的方式来获取信息。 To do this we listen carefully to our users' needs and wants.为此，我们认真听取用户的需求和欲望。 Have we collected all the Chinese web pages they want to see?我们收集了所有的中文网页，他们希望看到？ Are the pages current and up to date?网页是当前和最新的吗？ Are the search results closely related to their queries?搜索结果是密切相关的问题？ Did we return those search results instantly?难道我们这些搜索结果中返回空？ To improve user experience, we constantly make improvements to our products and services.为了改善用户体验，我们不断改进我们的产品和服务。 For example, we introduced "phonetic" or "pin-yin" search which allows our users to type in Chinese keywords using English alphabets.例如，我们推出了“拼音”或“针印”搜索，让我们的用户在使用中的关键字输入英文字母。 This feature is designed to skip the switching from English inputting to Chinese inputting and for when the user is not sure of the written form of a keyword.此功能旨在跳过从英文输入切换到中文输入，并在用户不属于关键字的书面形式确定。 Our users definitely notice the many little things that we do differently to ensure a simple and reliable search experience every time.我们的用户一定注意到许多小的事情，我们做不同的，以确保一个简单而可靠的搜索体验每一次。
glamour
In addition to serving individual users, we also serve as a media platform for online marketing customers.除了为个人用户，我们也成为网络营销客户的媒体平台。 We not only provide our customers easy access to one of the largest online audiences in China but also targeted groups with defined interests as indicated by queries.我们不仅为客户提供方便的是在中国最大的在线观众之一，但也为对象所定义的查询表示，利益团体。 Unlike traditional online advertising services which charge by flat fee, our marketing products and services are performance based.与传统的在线广告服务所收取的固定费用，我们的市场营销的产品和服务的性能。 Our Pay for Performance model has taken the market by storm because it is cost effective and measurable.我们对性能模型薪酬已经席卷了整个市场，因为它具有成本效益和可衡量的。

We know that a lot of interesting things are going on in the Internet space, but we don't want to lose focus.我们知道有很多有趣的事情会在互联网空间，但我们不希望失去焦点。 China's Internet search industry is only a newly discovered territory.中国互联网搜索行业的，只是一个新发现的领土。

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