高一下学期英语阅读提升练习（二）
七选五练习：
Have you ever been on social media and seen your favourite superstars talking about a product? These endorsemenls（代言）might not be totally accidental, and are actually seen as a important part of the marketing process. IHuman desire for making friends, combined with our need to belong to a group, make us easy to be 'socially influenced5. 2 . So. what do these endorsements actually do?
Firstly, they can be used to build brand（品牌）awareness. A social media influencer should have a strong understanding of the platform they operate on, and therefore can create engaging content that not only contributes to the brand image, but sparks their followers' interests in a product they might never have seen before.
Secondly, influencers can improve a company or product's relationship with their customer base. According to InMoment's 2018 US Retail CX Trends Report on customer loyalty, 77%
of buyers have been brand loyal fbr more than ten years. 3 A popular star can talk or blog about a product, which can create an instant and lasting bond with （he consumer.
4 . We are more likely to respond to "peer recommendation' than traditional ads, meaning the fact we see an influencer as a 4friend5 can make us less likely to be sceptical about what we are seeing.
So, the next time you see a celebrity talking about a product, you might want to consider it. 5 If you find yourself perusing（细看）a product you've seen on social media, you may well have been influenced.
A.Finally, it's easier said than done.
B.This is also true of 60% of millennials（千禧一代）.
C.The question is: where can we find （he information of it?
D.So how do social media influencers 'influence5 what you buy?
E.Lastly, influencers can improve customer buying habits with seemingly 'fair opinion,.
F It could be a carefully crafted marketing strategy designed to target your core needs.
G. Companies often use that desire to have a similar lifestyle to a celebrity we admire to hawk or launch a product. 完形填空：
I just marked my first Mid-Autumn Festival celebration in China. Exactly a week after arriving for my graduate studies, I was kind of homesick—memories of past] back in Serbia （塞尔维亚） with family and friends exchanging scenes in mymind. On the morning of Friday, September 13rd, the 2 on the campus was very cheerful. Chinese students explained to us the importance of the day as gifts of mooncakes were 3. Then came the night. The full moon appeared: huge ball high
above the campus, and eyes looked at it with 4. Unlike previous nights, a cool breeze swept through the campus. WithSerbian music playing on my headphones, I danced my way, 5 in the wind, and forgetting myself for a moment.
10

As I settled back into my room, I was fascinated by the festivafs idea. My 6 mind pushed me online where I came across the poem Prelude （前奏）to Water Melody （水调歌头）,by the well-known Chinese writer Su Dongpo. This poem concisely （精确地）seized what I was 7. The message and the tone both resonated （共鸣）with my feelings.
peerWriting to his family, Su wondered what time it was back at home.8 the time differences between China and Serbia,I was constantly trying to figure out what time it was back at home.
Eventually, Su asked his family to join him in 9 the perfection of a full moon in a 10 night. What a way tofinish! I, too, was hoping that all was well with my family. Despite the distance and anxiety that comes with not seeing or hearing from a loved one, we were all flourishing （繁盛的） under the watch of theHmoon.

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