大学商务英语教材第二版答案
Unit 1: Introduction to Business English
1. Answer: Business English refers to the specialized language used in the context of business and commerce. It includes vocabulary, phrases, and expressions that are commonly used in business communication, such as letters, reports, presentations, and negotiations.
2. Answer: a) Business English can help students develop their language skills in the context of business and commerce, which is essential for their future careers. It enables students to effectively communicate with clients and colleagues, understand business documents and reports, and participate in business meetings and negotiations.
b) Business English can also provide students with a better understanding of the global business environment and different cultures. It helps them develop cross-cultural communication skills and adapt to international business practices.
3. Answer: The importance of Business English can be seen in various aspects. Firstly, with global business becoming more interconnected, English has become the lingua franca of business communication. Proficiency in Business English is crucial for international business interactions.
Secondly, effective communication is essential for business success. Business English provides the necessary language skills to communicate ideas, negotiate deals, and resolve conflicts in a professional and confident manner.
Thirdly, business documents and reports are commonly written in English. Understanding and producing well-written business communication is crucial for exchanging information accurately and efficiently.
Unit 2: Business Communication
1. Answer: Business communication refers to the exchange of information, ideas, and messages within a business environment. It includes both internal communication within an
organization and external communication with clients, customers, and other external stakeholders.
2. Answer: a) Written communication: This includes business letters, emails, memos, reports, and other written documents. Written communication allows for a formal and documented exchange of information, ensuring clarity and accuracy.
b) Oral communication: This includes face-to-face conversations, phone calls, video conferences, and presentations. Oral communication allows for immediate feedback and enables non-verbal cues such as body language and tone of voice to convey messages.
c) Non-verbal communication: This includes gestures, facial expressions, posture, and other non-verbal cues. Non-verbal communication can greatly impact the effectiveness of a message and is particularly important in cross-cultural communication.
3. Answer: Effective business communication is crucial for various reasons. It helps build relationships and trust among colleagues, clients, and stakeholders. Clear and concise co
mmunication ensures that everyone understands their roles and responsibilities and avoids misunderstandings or errors.
Furthermore, effective business communication saves time and resources by minimizing unnecessary back-and-forth communication and ensuring that tasks are completed efficiently. It also enhances the professional image of individuals and organizations.
Unit 3: Business Writing
1. Answer: Business writing refers to the specific writing style and techniques used in the context of business communication. It aims to communicate information, ideas, or messages clearly, concisely, and professionally.
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2. Answer: a) Clarity: Business writing should be clear and easy to understand. It should avoid unnecessary jargon, acronyms, or technical terms that may confuse the reader. Use simple and concise language to convey the message.
b) Conciseness: Business writing should be concise and to the point. Avoid lengthy sentenc
es or paragraphs and eliminate unnecessary information. Use bullet points or headings to organize information effectively.
c) Professional tone: Business writing should maintain a professional and formal tone. Avoid using slang, colloquial language, or informal expressions. Use proper grammar, punctuation, and spelling.
d) Audience awareness: Consider the needs and expectations of the target audience when writing. Adapt the writing style and tone accordingly to ensure the message is well-received.
3. Answer: Good business writing skills are essential as they contribute to effective communication in a professional setting. Well-written business documents instill confidence and convey credibility to clients, stakeholders, and colleagues. Clear and concise writing ensures that messages are understood accurately and reduces the risk of miscommunication or misunderstandings.
In addition, well-written business documents facilitate decision-making and help in the planning and execution of business strategies. Whether it is a business proposal, a report, or an email, strong business writing skills are crucial for success in the business world.

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