专利名称：VALID KEYWORD SELECTION SYSTEM USING KEYWORD ADVERTISEMENT IN INTERNET
SEARCH AND VALID KEYWORD SELECTION
METHOD THEREOF
发明人：JUNG, Jin-woo,정진우
申请号：KR2012/004391
申请日：20120604
公开号：WO2012/165924A2
公开日：
20121206
专利内容由知识产权出版社提供
专利附图：valid from是什么意思
摘要：The present invention relates to a valid keyword selection system for selecting
valid keywords from advertisement keywords of a sponsor and a valid keyword selection method thereof. The valid keyword selection system of the present invention includes a valid keyword server including: a visit/call matching unit for generating a visit/call table by collecting a plurality of visitor information of users who have visited at a predetermined time period before the initial call time for each individual consultation call, findings of individual consultation calls, and keyword click information; a conversion score calculator for obtaining reference time differences and check reference time differences of the visit/call table and calculating conversion scores by determining advertisement keywords that have smaller check reference time differences as likely keywords satisfying a criterion set by the sponsor; and a valid keyword server for selecting valid keywords by aligning the likely keyw
ords based on the order of conversion scores for items of the consultation results. According to the present invention, the sponsor may invest advertising costs into a limited number of keywords that have purchasing power by receiving valid keywords satisfying the proper set criterion by order of rank.
申请人：JUNG, Jin-woo,정진우
地址：201-1401 221, Seolleung-ro, Gangnam-gu Seoul 135-506 KR,서울시강남구선릉로221, 201동 1401호, 135-506 Seoul KR
国籍：KR,KR
代理人：PHIL & ONZI INT'L PATENT & LAW FIRM,특허법인필앤온지
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