marketingplan范文marketingplan要写些什么
Summary and Further Reading on Marketing Plan
When making a marketing plan, it is important to know and state the timescale you are working with. Are you making a long term plan, a short term plan, or something in between? You may also find that some areas of your marketing plan are short term, while others will work in the long term.
A business that deals with new technology may need to update their marketing plans every 3-6 months, where as a business in an established and stable industry might only need to update their plan every other year.
Summary
* A marketing plan is in addition to a standard business plan.
* A marketing plan helps set realistic objectives for your business, and helps make sure that the business is focused on the most important areas of marketing.
* A marketing plan can help in obtaining finance by demonstrating that the business has been thoroughly planned.
* A plan should look at each of the important areas and have realistic objectives for the short, medium, or long term.
* Looking at the prices of your products should take into aount both consumers and petitors products.
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* Looking at the locations of your products should take into aount where the product is sold as well as the distribution methods used to get there.
* You should firmly know the unique selling points of your business and its products.
* Sales of one product may help increase sales of another product; you should look at how this can be achieved.
* If your product is seasonal, look at introducing a new or modified product to sell during the slower months.
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