cooperative本科毕业设计（论文）
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文献出处：Maier S. The research of rural e-commerce logistics cooperative[J]. Information Technologies & International Development, 20171(2): 43–60.
原文The research of rural e-commerce logistics cooperative
Maier S
Abstract
Electronic commerce is the collection information flow, business flow, cash flow, logistics is a process of trade transactions, since have received extensive attention of the society from all walks of life. There
have been a series of electric business platform with high visibility. On the platform website, the user can freely choose the need to purchase a commodity, and fill in the order and harvest address, confirm
ation of order, by means of electronic clearing finally by manufacturer according to confirmed order, organization and through the logistics of goods delivery to customers. But the electronic commerce will into rural areas, will face competition from traditional commercial channels, if the business logistics system as rural electricity behind leading time and cost competition but traditional business, so in the rural areas it will be difficult to reflect the advantage of e-commerce, residents in rural areas find it difficult to enjoy the welfare of the new business models, consumption potential unfavorable to the development of rural areas, but also not conducive to the export of agricultural products, slow down the pace of rural economic development. Shows how to speed up the development of rural e-commerce logistics has currently become a hot issue.
Keywords: rural electricity; Logistics and supply chain
1 Introduction
Rural e-commerce Logistics (Rural Electronic Commerce Logistics), as the Electronic Commerce development in rural areas of twin brothers, is essential to tangible goods and services to the rural circulation way of
physics. Rural electronic commerce in greatly facilitate the farmers living at the same time reduce the
cost of the production and life of the peasants, have reduced the cost of sales of farmers in agricultural product marketing, plays a positive role in the development of rural economy. But as a result of the rural population distribution is spread widely, rural area and other reasons, our country existing rural logistics system is not enough to support the development of rural e-commerce. For distribution in rural areas to carry out the cooperation problem, how to build a suitable cooperation distribution pattern in the integration of logistics resources, reduce logistics cost at the same time meet the needs of rural consumers, how to design effective contract mechanism, through the game pricing model to build cooperate fully coordinated rural e-commerce logistics distribution mode of national interests between logistics enterprise and the local logistics enterprises, make the model in practice has practicability and feasibility are the hot and difficult problem of research. In the process of cooperation and distribution, the uncertainty of the supply chain including market demand, the contract is shared by both important means of demand uncertainty risk. Appropriate supply chain contract method can not only reduce the total cost of the supply chain, help to information sharing, improve the partners of mutual communication and exchange, can also achieve risk-sharing, have a greater competitive advantage.
2 Related theories
Now, as the Internet giant's constantly entering and increase of national policy support, rural electricity development potential is tremendous, but due to the problem of rural logistics cost is high and low network coverage makes e-commerce in rural development pace is staggering. The real problem has caused the academic research and attention.
2.1 The concept and characteristics of traditional rural logistics and operation mode
Because of the complexity of the rural logistics activities and comprehensive agricultural industry, the academia has not yet formed a unified definition about the concept of rural logistics. Alkhatib S (2005) argue that the rural logistics based on agricultural production as the center and a series of material movement process and technology organization, logistics management, and other related activities.Bernstein F (2006) relative to the urban logistics, the rural logistics is a regional logistics concept, it refers to is limited to rural areas for rural residents production, life and other economic activities to provide transportation, handling, loading and unloading, packaging, processing, storage, etc all related activities. According to the flow direction of the article entity, to flow can be divided into rural to urban logistics and town to rural logistics; The
former mainly refers to the logistics of agricultural products, the latter mainly refers to the logistics of
agricultural production and rural consumable logistics (Jeuland, A, 2009).In addition, can also according to the system equilibrium theory and the theory of circular economy, the rural logistics is divided into three rural input system, transformation system and output system.
The characteristics and problems of rural logistics, Lariviere (2006) pointed out that the rural logistics enterprises small in scale, scattered layout, advanced technical force is weak, the management is not enough, asset utilization rate is low, and the rural logistics supply chain each link between each other, causing problems such as resources waste and inefficiency. In addition, the rural logistics has seasonal, characteristics such as particularity, diversity, and diversity brings to the development of the rural logistics is difficult, such as season large difference of logistics demand, directional, lead to transport vehicle flying empty phenomenon is serious. Due to the geographical scope is wide, of rural logistics involved in logistics demand per unit area small and scattered, also bring certain difficulty to the rural logistics service. About rural logistics operation mode, Marvel H (2003) is put forward based on the producers and business centered vertically integrated agricultural products logistics system model;Pasternack (2004) argue that the rural logistics mode can be divided into four according to different types of business models,

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