How to give a good presentation
一、An Example
Daphne所属的公司，为EarthSound拟定了一份打入台湾市场的行销企划。待众人坐定之后， Daphne带着从容和悦的神情，起身上台开始了这场    presentation。
开场：
Good after noon and tha nk you for coming today. My n ame is Daph ne Fu, and I'm the Project
Manager    in Taipei for Jackson&Wang.    I'm here today to    present    our firm's    marketing plan,
which is designed to introduce EarthSound's products to the wealthy Taiwan market. Our research    shows that there are big    profits waiting in    Taiwan, so we're    excited    at the
opportunities we see for EarthSound. I hope that some of our excitement will rub off on all o
f you.
I'll start with a few facts and figures about the health and beauty products market in Taiwan.
Next, I'll go over the sta ndard types of advertis ing that have bee n successful for these products in Taiwan. Finally, I'll analyze current opportunities and give a few recommendations. A booklet of the marketing plan will be handed out after the presentation, and it will give you all the details.
Because we all have tight schedules, I'd like to introduce the first point, the current state of
Taiwa n's health and
Notes:
1.rub off on 沾到；感染
Rub原是磨擦”的意思，而rub off则指擦掉” rub off on是美式用法，它的意思是 把（某物）擦掉，再把它抹于另一件物品 上”引申有 将个人想法、行为影响了他人或把情绪感染给别人 ”的喻意。值得注意的 是，这个词组是以物为主语，而不是人， 请参考本文和下例。
Since you're new to the team, I hope some of my confidence will rub off on you.
你是这个团队的新成员，希望我的信心能感染你。
2. go over浏览；仔细检查 做presentation时，若能提供看得见的数据，再给观众一些具体可及的线索，那么这场
presentation就成功一半了。现在,Daphne就准备了一些醒目有力的幻灯片来增强    presentation
的效果。
I have prepared a short slide prese ntati on to give you a picture of the Taiwa nese market. Please direct your attention to the screen behind me while I dim the lights.
The Taipei area, with a population of six million people, is the trendsetter for Taiwan As you can
see from these photos of people in the bus in ess area, both men and wome n are very -conscious. They have an eye for glamour and good looks, and are willing to spend money to get the look they want. This n ext slide shows the beauty secti on of a typical drugstore; lots of famous brands from Japa n, Europe, and the Un ited    States, plus a broad range of domestic
bra nds. Gen tleme n, this is without a doubt a competitive market.
Moving on to Taipei's hairstyli ng sal hmm, that slide seems to have bee n placed upside
down. I'm sorry for the delay; it will only take a moment to flip There, that's better    .
As I was say
Notes:
1.-conscious 注意打扮的
有时尚；风格；品格”之解释，在这里则偏向 流行（样式）”的意思。conscious，有自觉的”的意思。这两个词合成一个形容词， 指注意流行风 尚的”引申为 着重外表打扮的”
She was so -conscious; she read every fashion magazine she could find. |
她非常注重打扮，每一本时尚杂志她都看。
2.have an eye for 对    有独到的眼光
Eye的意思并不只有 眼睛”也可指 眼光；观察力”在此是指欣赏事物的能力”与appreciation同义。这个词组表示某个人 对某方面的事 物或人有独特而正确的鉴赏能力，能够看出别人所无法察觉的价值。而另一个用法相似的    have an ear for意思是
对……（音乐、声音）有独到的鉴赏力 ”
When I was young, I had an eye for pretty girls. In fact, I became an expert on the subject.    |
我年轻的时候，对美丽的女孩有独到的眼光；事实上，我变成了这方面的专家。
3.without a doubt 毫无疑问
Doubt可当动词、名词使用，意思是 疑问、怀疑” without则是没有”合在一起是副词词组，表示 毫无疑问”这个词组也
可替换成certainly或surely，但语气比这两个词强烈得多
Without a doubt you have hepatitis--the blood test proves it.
你无疑是患了肝炎--血液检测证实了这一点。
二、句型总结
1）说明简报目的
1.I'm here today to prese nt our firm's marketi ng pla n.
2.My purpose today is to prese nt our firm's marketi ng pla n.    |
3.My goal for this meeting is to present our firm's marketing plan.
4.The aim of this presentation is to present our firm's marketing plan.
5.The reas on why I'm here today is to prese nt our firm's market ing pla n.
Presenter —站上讲台，不论下面的听众是否知道今天的主题， 都要先介绍presentation的目的, 这样不仅可以帮助听众了解下面要讲的内 容，也是一个最普遍、正式的开场白。presentation什么意思"I am here "就是个非常简洁实用的句型。
2）    逐项说明大纲
1.I'll Next,... Fin ally,...
2.First,... Secon d,... Third （and last）
3.To beg Moving right alon g,... To close,...
4.I'll ope The n And I'll wrap
5.Step one After that And our final step

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