消费者行为学核心概念的中英文对照表

1.差别阈限  differential threshold
2.最小可觉察差别 
just noticeable difference
3.韦伯定律  Weber’s Law
4.阈下知觉 Subliminal perception
5.知觉警惕  perceptual vigilance
6.知觉防御  perceptual  defense
7.知觉地图 perceptual map
8.消费者行为学  consumer behavior
9.角理论Role theory
10.重度使用者 (频繁使用者) heavy user
11.关系营销  relationship marketing
12.全球营销文化 Global consumer culture
13.经典性条件反射 classical conditioning
14.非条件刺激 Unconditional stimulus
15.正强化  positive reinforcement
16.光环效应 halo effect
17.刺激泛化 stimulus generalization
18.操作性条件反射
instrumental conditioning
19.条件刺激 Conditional stimulus
20.负强化 Negative reinforcement
21.品牌伪装Masked branding 
22.刺激甄别 Stimulus discrimination
23.复兴品牌 retro brand
24.心理需要  psychogenic needs
25.功利需要Utilitarian needs 
26.期望理论Expectancy theory 
27.双趋冲突Approach-approach conflict 
28.趋避冲突Approach-avoidance conflict 
29.终极价值观  terminal values
30.消费特定价值观
Consumption-specific values 
31.价值观列表  list of values
32.产品介入  product involvement
33.工具性价值观 instrumental values
34.产品特定价值观
Product-specific values 
35.绿消费 green consumption
36.双避冲突Avoidance-avoidance conflict 
37.大规模定制  mass customization
38.崇拜式产品  cult product
39.互动式营销 
interactive mobile marketing
40.文化价值观Cultural values 
41.消费微文化Consumption microcultures
42.手段目的链模型
Means-end chain model 
43.自我概念 self-concept
44.身份营销 identity marketing
45.自尊Self-esteem
46.延伸自我  extended self
47.自我意识 self-consciousness
48.自我意象一致模型
self-image congruence modelsinstrumental角
49.性别社会化Gender socialization
50.形体意象 body image
51.品牌个性 brand personality
52.品牌资本 brand capital
53.品牌资产Brand equity
54.价值观与生活方式系统 
values and lifestyle system
55.生活方式  lifestyle
56.生活方式营销观点
lifestyle marketing perspective
57.身份文化 status culture
58.象征性团体Symbolic community
59.消费者体 consumer group
60.联合品牌策略 co-branding strategies
61.认知一致性原理
principle of cognitive consistency
62.自我知觉理论  self-perception theory
63.社会判断理论 Social judgment theory
64.认知失调理论    theory of dissonance
65.得寸进尺技术 
foot-in-the-door technique
66.多属性态度模型
Multiattribute attitude models
67.态度功能理论 
functional theory of attitudes
68.对广告的态度
Attitude toward to the advertisement 
69.态度追踪  attitude tracking
70.按次计费 pay-per-view
71.假博客Fake blogs
72.尝试理论Theory of trying
73.睡眠效应Sleeper effect
74.许可营销Permission marketing
75.信息源可信性 source credibility
76.信息源吸引力source attractiveness 
77.平衡理论  balance theory
78.双因素理论 two-factor theory
79.非真人的代言人 Nonhuman Endorsers
80.文化含义 cultural meaning
81.匹配假说 Match-up hypothesis
82.知识偏见 knowledge bias
83.报告偏见Reporting bias
84.晕轮效应 Halo effect
85.广告疲劳 advertising wear-out
86.双因素理论 two-factor theory
87.支持性论述 supportive arguments
88.反驳性论述Refutational arguments
89.比较式广告 comparative advertising
90.精细加工可能性模型
elaboration likelihood model
91.外围路线。Peripheral route
92.过度选择Hyperchoice 
93.理性的观点（Rational perspective)
94.购买冲力 (Purchase momentum):
95.有限型决策 limited problem solving
96.习惯型决策Habitual decision making
97.扩大型问题解决
extended problem solving
98.实际状态Actual state 
99.需要识别Need recognition 
100.内部搜寻Internal search
101.定向学习 directed learning
102.理想状态 Ideal state
103.机会识别 Opportunity recognition 
104.外部搜寻 External search
105.心理账户 Mental accounting
106.购买中搜寻 Ongoing search
107.产品定位 product positioning
108.定位产品  locating product
109.典型产品Exemplar products 
110.产品信号 product signal
111.产品原产地Country-of-origin
112.消费者满意Consumer satisfaction 
113.非计划购买 unplanned buying
114.价值-质量关系
price-quality relationship
115.冲动购买  impulse buying
116.消费者不满意
Consumer dissatisfaction 
117.购物倾向  shopping orientation
118.商店形象Store image
119.购买点刺激 
POP point-of-purchase stimuli
120.横向循环Lateral cycling
121.参考体  reference group
122.游击营销Guerrilla Marketing
123.品牌社区Brand community
124.成员型参考体
Membership reference groups
125.回避体Avoidance groups
126.反品牌社区Antibrand communities
127.决策分化Decision polarization
128.家庭购物聚会
Home shopping parties
129.意见领袖Opinion Leadership
130.病毒营销Viral Marketing

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