基因检测”项目市场推广营销方案宁波网站制作公司
Gene Testing Market Plan Outline for Kangxin
Preface:
According to the rules of the planning industry。it is only possible to develop a targeted and executable plan after at least one month of in-depth understanding of the service enterprise。Due to my short contact time with the n hospital and gene testing。and my limited understanding of the gene testing project and Kangxin Hospital。this plan is only for the employer to understand my planning thinking。I believe that if I have the opportunity to fully understand Kangxin Hospital and gene testing。I can develop a more practical and nal plan。which will play a very important role in promoting gene testing and Kangxin Hospital.
I。Market Strategy:
1.In the early stage。use integrated marketing n methods such as advertising。news。and public ns to expand the awareness and n of Kangxin gene testing。and take the first step in
promoting gene testing.
2.Targeting the surrounding areas of Ningbo and special industries to attract franchisees to develop gene testing ns。and establish more than 50 gene testing ns in the large urban area of Ningbo in the short term to quickly seize market share.
3.Focus on franchisee management and marketing support。including training。public ns。news。advertising。and terminals to improve the n capabilities of franchisees.
II。Advertising ning:
1.Advertising ning:
Kangxin Gene Testing。Discovering the Shortcut to Genius。and Facing the Future Healthily.
2.Advertising slogans:
Franchise theme slogan:
Gene testing。the last piece of the milk cake in the era of small profits.
Product theme slogans:
Talent gene testing。discovering ic talent.
Disease gene testing。discovering hidden diseases.
III。Franchise Strategy:
1.Conference Franchise:
1.1.Hold a beauty industry investment n conference with the theme of "Opportunities Brought by the Gene Industry to the Beauty Industry" and a business strategy seminar for the beauty industry.
1.2.Hold an investment n conference for the beauty industry with the theme of "Opportunities Brought by the Gene Industry to Children's Training and Employment" and a business strategy seminar for early n industry.
1.3.Invited guests: high-end clubs。beauty salons。early n centers。and training ns.
1.4.Collect customer n from beauty salons and n letters by mail.
1.5.Visit customers by phone or in person to confirm the number of attendees.
1.6.Develop Kangxin Gene Testing franchise marketing and n manual.
1.7.Develop the first batch of franchisee market n and publicity plans and launch gene testing n month activities.

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