Marking Mix
Product
● The name of our company is SECRET. It is a personal care store which includes health care and beauty care, perfume, cosmetics, day use items, imported food and so on. As we known, there are many beauties in Venezuela where sunshine everywhere. Consequently, what all beauties need are health and beauty care. On the flip side, as travelers in Mauritius cannot take everything indeed during the tour, SECRET can provide the relevant necessities as soon as possible.
● From the bar chart we can figure out that there are more needs in daily products in Venezuela because of their shortage of basic productions. When talking about beauty care products, country like Venezuela which famous for beauty pageant, they seek for beauty is far more than visitors need for beauty care in Mauritius. However, visitors care more on food, because the local food may not suit their appetite, so there is more need in tour attraction Mauritius.
● There are 75% agent brands and 25% private brands whose price are lower that can meet the needs of customers.
● SECRET also provides consultation about health care and beauty care for customers.
Price
● SECRET insists the low-price standard. The prices of health and beauty care products which are popular among customers are both 5% below the standardized market price.
● Furthermore, the prices of products in private brand are even approximately 20% lower than the congeneric products.
● It is said that the highly cost effective products are suitable for price sensitive customers thereby attracting the attention of an increasing number of purchasers.
Place
● The flow diagram shows that Secret got the products from the private brands and agent brands, than , output products to consumer in shops form.
● No matter beauties or tourists would choose the super-shopping mall to purchase things, so we decide to settle our shops inside it.
● Moreover, the gorgeous street where gathered with customers is another good choice for us.
● For example, Port Louis is one of the most attractive spots in Mauritius and in Venezuela, the best choice are Barcelona and Caracas.
Promotion
● SECRET decides to host a beauty pageant in Venezuela where is full of the world level of beauty, while in the end, the winner will be the image representative of our product who assert the dissemination of using them only. What we want to spread is if you want to be a beauty like her, using our products is the best choice
● Buy one get one free
● big sale on festival and holiday
● VIPimported food get 20% discount
● Free gifts

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