关于购物英语短文阅读
In the United States， the lonely have Reddit and cats. In China， they have Singles' Day， which falls on Nov. 11 -- 11.11， the four ones
symbolizing "bare branches，" Chinese slang for bachelors. Thought to have originated about 20 years ago as a joke on college campuses， Singles' Day was once an occasion for confessing one's feelings to that special someone. But since 2021， online retailers have transformed the holiday， also known as "Double 11，" into an epic online shopping extravaganza akin to America's
Cyber Monday.
在美国，孤单的人有红迪网和猫。在中国，孤单的人有光棍节。光棍节在每年11月
11日，即11.11象征着“光棍”，汉语中给单身人士的诨名。光棍节大约20年前兴起自
中国大学校园，学生们借这个日子打趣，在这一天向自己心仪的对象表白。但是2021年
之后，又称“双11”的光棍节，被网络零售商转变成了和美国的“网购礼拜一”相似的网购狂欢庆典。
China has 271 million online consumers， meaning that almost half of
China's 591 million Internet users buy products online. E-commerce sites Taobao and Tmall， which saw a combined $1 trillion in sales in 2021， will
both be running promotional campaigns during China's Singles' Day. Among the offers： 50 percent discounts on products like boyfriend body pillows and hoodies that read "I am single because I am fat." Amazon declared that the
site would sell "20，000 products discounted by as much as 90 percent." That includes a wedding ring， which singles can presumably buy， just in case.
中国有2亿7100万网络消费者，这意味着中国的5亿9100万网民中有近半数在网上
购物。如淘宝和天猫的网购网站，在2021年销售量加在一起有1万亿美元。这两家网站
都会在中国的光棍节这天发起促销活动，他们的促销策略是相关商品的五折优惠、比如
“男朋友抱枕”、上书“我肉多所以我单身”的套头衫等。亚马逊网称将该站上将有“2
万件商品1折优惠”，这其中包括结婚戒指——也许单身人士会买一只来以备日后可用。
Jack Ma， founder of Internet giant Alibaba， told Chinese Premier Li Keqiang late last month that Alibaba's sales on Singles' Day 2021 were "nearly $3.3 billion" -- more than double the roughly $1.5 billion purchased on Cyber Monday in 2021. For Singles' Day 2021， Ma expects sales to exceed $4.9
billion.
网络巨头阿里巴巴的创始人马云在10月底会见的时候曾对坦言，2021年光棍节期间，阿里巴巴的销售量有“近33亿美元”——比2021年美国的“网购礼拜一”创下的约15
亿美元销售量翻了一番。对2021年的光棍节，马云预测销售量将突破49亿。
The rise of singletons as a consumer group is not without its own costs. Chinese business magazine Caijing reported that big delivery companies were forced to scramble to find over 100 extra airplanes to handle the 323 million parcels they needed to deliver over the Singles' Day shopping period.
消费者体中单身族的崛起并不是没有代价的。据《中国财经杂志》报道，在光棍节
期间，为了处理3亿2300万份包裹，许多大型物流公司需要筹措超过100台货运飞机四
处奔走。
The holiday strains the logistics system： Products frequently sell out or arrive late. Even when everything moves smoothly， consumers complain about commercial gimmicks. According to the Beijing Evening News， a popular local paper， some online retailers quietly raise prices before slashing them.
光棍节期间物流系统往往问题百出：商品常常已经断货或者送货延期。就算物流系统
一切正常，网购公司的销售猫腻也常常引起消费者不满。根据北京一家知名报刊《北京晚报》报道，许多在线零售商都会先抬高商品价格，然后再鼓吹降价销售。
But Chinese have not forgotten about the true meaning of this holiday：hating singlehood. Singles' Day is an occasion on which Chinese confess their feelings and try to find significant others. On Nov. 7， with four days to go before the holiday， the top trending topic on Weibo， China's Twitter， was "Help Your Roommate Find Someone." Over 200，000 people participated in the discussion， posting pictures of their roommates and sometimes themselves in hopes of avoiding another lonely Singles' Day.
但是中国人也没有忘记这个节日的真正含义：厌倦单身。光棍节正是中国人承认自己
对单身状态的厌倦，试着寻觅到另一半的日子。在11月7日光棍节前4天，微博中国版
的推特上最热门的话题就是“为你的室友到另一半”。超过20万人参与了讨论，上传
自己室友的照片有时就是自己的照片，希望能在光棍节前结束单身。
Chinese are no strangers to loneliness： There are tens of millions of men in China who may never find love due to the country's massive gender imbalance，a result of the One Child Policy and a longstanding preference for male children. Chinese women don't have it easy either： Those who remain unmarried at the ripe old age of 27 risk being labeled "leftover women".
孤单对于中国人来说并不陌生：由于中国长期实行计划生育政策，以及长久以来重男
轻女的子女偏好，中国的性别比例严重失衡，有数以百万的中国男子也许一辈子都不会
到伴侣。中国女性的情况也不容乐观：那些在27岁的“熟女”年龄之后还未婚的女性会
reddit被贴上“剩女”的标签。
Although poverty and singledom are often linked outcomes in China， at
least one web user was sure of which was worse. "Spending Singles' Day alone
isn't that scary，" he wrote. "What's scary is when you're so poor you can't even enjoy Taobao's ‘Double 11.'" Retail therapy indeed.
虽然在中国“贫穷”和“单身”往往是相互联系的，但网民们知道前者比后者更糟糕。如一位中国网民所说的，“一个人过光棍节并不可怕，可怕的是你没钱去参加淘宝的‘双11’庆典。”
With the development of e-commerce, shopping online becomes a new way of shopping which is getting more and more popular. Many citizens are likely to shop through internet nowadays.
Generally speaking, shopping online offers lots of advantages with its convenience the most prominent. There are many commodities on the internet where you can search whatever you want. Besides, you just click the mouse can you get all information you want, so that you don’t have to go to the shop personally. In addtition, the commodities on the Internet is usually cheaper than the stores which can save much money.
However, everything has two sides. You can not see the products or check their qualities and some of the sellers on the Internet is not so honest. And, for those who enjoys shopping around different stores, shopping online perhaps will make them boring.
In my opinion, shopping online has more advantages than disadvantages, and with the improvement of e-commerce, there will be more people to shop on the Internet.
Nowadays，with the ever rapid development and increasing popularity of the information technology ， shopping on the Internet has been a fashion，especially among the youngsters.
Online shopping has made our daily life more convenient and comfortable.
For example ， shopping on the internet can save students a great deal of time on the way between home and store， so they would be able to concentrate more time and energy on their academic work. The internet has shorten the distance between manufacturers and consumers and thus we can even buy goods in other countries .On the other hand ， lack of the face to face deal makes online shopping less reliable and trustworthy. What’ s more the delivery will increase the risk of items’ damage.
In my opinion， shopping on the internet is an irreversible trend. More and more people will be accustomed to it. It will be much more popular in the near future. And at the same time we should take some measures to make it perfect.
感谢您的阅读，祝您生活愉快。

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