本科毕业设计(论文)
小程序商城系统的设计与实现
Design and Implementation of WeChat Applet Mall System
院 (系) | 计算机科学与技术系 |
专 业 | 数字传媒技术 |
班 级 | 数字媒体技术一班 |
学 号 | 16210320132 |
学生姓名 | 苏键威 |
指导教师 | 李梁奇 |
提交日期 | 2020年 4月14日 |
内容摘要
随着移动互联网时代的到来,社会上的各行各业,各个领域都有着巨大的变化,电商行业也不例外,在时代背景的影响下正在朝着移动电商化的方向发展。小程序电商是典型的移动电商平台, 其开发基于小程序模式的网上销售的实现,采用的是小程序MINA框架。PHP+MySql模式。
对于小程序电商而言,是目前一种新型的互联网销售平台,是独立于淘宝等主流电商平台的一个全新电商平台,能够为商家和用户提供一个全新的沟通方式。目前电商时代已经开始进入下半场,所谓的人口红利逐渐消失,商家之间的竞争越来越剧烈,商家相继开始转换玩法,打造企业个人的私域流量,搭建个人商城。錾于此,实现小程序商城销售,已经成为未来电商战争中占有优势地位的必不可少的工具了。
那么开发一款专注于企业个人的小程序电商平台就非常有必要了。
制作查询类小程序这个电商平台能够将一个全新的用户关系管理平台提供给所有有需求的企业,帮助企业进行私域流量的打造,使得企业对用户关系的管理效率得到提升,从而使得用户的复购率以及转化率得到提高,这样就能够使得企业所需要花费的营销成本大幅度降低,使得用户的终身价值得到最大限度的体现,最终实现企业经济效益的提升,提高公司的团队价值。
对于本文所设计的商城系统而言,选择通过Sublime Text 3作为系统的开发环境,同时选择通过wampserver3.1.3作为系统的服务器,选择通过MySQL实现系统数据库的设计,并且基于腾讯所开发出来的MINA框架实现系统框架的设计,然后通过PHP语言实现系统软件的设计,最终基于一种多模块思想实现了基于PHP的小程序模式结构的商城系统的开发。
关键词:小程序商城 wampserver MINA+PHP
Abstract
With the advent of the mobile Internet era, there have been tremendous changes in all walks of life and various fields in the society, and the e-commerce industry is no exception. Under the influence of the era background, it is developing in the direction of mobile e-commerce. Mini-program e-commerce is a typical mobile e-commerce platform.
Its development is based on the WeChat mini-program model for online sales, using the WeChat mini-program MINA framework. PHP + MySql mode.For small-program e-commerce, it is currently a new type of Internet sales platform. It is a brand-new e-commerce platform independent of mainstream e-commerce platforms such as Taobao. It can provide merchants and users with a new way of communication. At present, the e-commerce era has begun to enter the second half. The so-called demographic dividend has gradually disappeared. The competition between merchants is becoming more and more fierce. Merchants have begun to change their gameplay, create personal private traffic for enterprises, and build personal WeChat malls. In this regard, the realization of small program mall sales has become an indispensable tool for the dominant position in the future e-commerce war.
Then it is very necessary to develop a WeChat mini-program e-commerce platform focused on corporate individuals.This e-commerce platform can provide a brand-new user relationship management platform to all companies in need, help companies create private domain traffic, and improve the efficiency of the company's management of user r
elationships, so that the user's repurchase rate and conversion The rate is improved, which can greatly reduce the marketing costs that the enterprise needs to spend, so that the lifetime value of the user can be maximized, and ultimately improve the economic efficiency of the enterprise and increase the company's team value.
For the shopping mall system designed in this article, I chose Sublime Text 3 as the development environment of the system, and also chose wampserver3.1.3 as the system server, and chose MySQL to implement the design of the system database, and based on the MINA framework developed by Tencent. Realize the design of the system framework, then realize the design of the system software through PHP language, and finally realize the development of the mall system based on the WeChat applet mode structure of PHP based on a multi-module idea.
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