M4U1 Language Points
Welcome --- Word power
1. advertise v.（为…）做广告；登广告vi.登广告招聘
(2) We need to advertise for a new chef.
advertisement  (常简写为ad)n. 广告，宣传
advertising  adj. 登广告，广告宣传n. 广告业
< (1) a national advertising campaign
(2) He has been working in advertising for 20 years.
2. persuade v.劝说
persuade sb to do sth = persuade sb into doing sth
persuade sb out of doing sth
persuade sb + that从句
他试图说服我放弃中断试验的想法，但是没成功。
(3) Will you persuade him that he has made the wrong decision?
persuasive  adj. 有说服力的persuasion  n.
< They used many persuasive arguments.
3. be meant to 有义务（责任）做；有意（打算）做
(2) You are meant to keep the children out of trouble.
为…准备，设计的
< These books are not meant for primary school students.
【巩固】mean doing意味着做某事mean to do打算做某事
< ---- Why didn’t you come to the party last night?
---- I _______ see you yesterday but I had an unexpected visitor.
A. meant to
B. had meant to
C. would mean to
D. have meant to
4. cheat  vi.作弊；不忠vt.欺骗n.作弊者；作弊行为
< (1) Kids always find ways of cheating in school exams.
销售员经常欺骗老人购买赝品。
5. breath  n.
hold one’s breath 屏住呼吸be out of breath喘不过气来
(2) She was out of breath from climbing the stairs.
breathe v. 呼吸vi.吸入
< (1) He held her so tightly that she could hardly breathe.
6. fool n.愚弄，欺骗
fool sb into doing sth  欺骗某人做make a fool of oneself  出丑
我当众出丑了！
骗你交出foolish  adj.
7. cure n.有效药，疗法；对策vt. 治愈；消除
8. comment
对…做出评价
她对你的演讲做评价了吗？
(2) .  我无权对此事发表评论。
9. fall for  被某人所吸引，爱上某人；（轻易）相信某事
< (1) They fell for each other at first sight and got married six weeks later.
(2) The salesman said the car was in good condition, and I was foolish enough to fall for
it.
10. trick  n.v. 欺骗；欺诈（某人）
play tricks/jokes on sb捉弄某人trick sb out of sth  骗走某人某物
trick sb into doing sth 诱使某人做某事
她骗我借给她10,000元。
11. aim  n.
他瞄准了那棵树，但是没打中。
< (1) These measures are aimed at preventing violent crimes.
(2) This project aims to improve the students’ creativity.
12. benefit n.益处；福利v.受益；有助于
beneficial  adj. 有益的sth benefit sb = sb benefit from sth
benefit from从…中受益be of benefit to sb = be beneficial to sb 对某人有益
< (1) The new sports centre benefits the whole community.
= The whole community benefits from the new sports center.
(2) The benefits include medical insurance and a company car.
13. promote  v.
< (1) The young army officer got promoted to captain.
(2) How can we promote the sales of this product?
promoter  n.策划者，推销者promotion  n. 晋升；提升
14. consult vt.向…咨询vi. 商量；查阅，查询
n.
重点句型
1. We are so used to them that we often do not even realize how many we see and hear in a day.
2. When it comes to advertisements, we must all use our intelligence and not be a slave to them!
Grammar --- Project
15. recommend vt. 推荐；介绍；建议recommendation n.建议，提议
recommend sth to sb = recommend sb sth recommend doing sth
recommend sb for sth/as sth recommend sb to do sth
react to sth
我推荐买这本字典。
我将推荐你担任总经理。
他建议我们读这本小说。
16. bargain
bargain with sb about/over sth  就…与某人讨价还价
make a bargain with sb 与达成协议That’s/It’s a bargain/deal.  一言为定。
at a bargain 以低价It’s a bargain.  真便宜。
我低价买了这幅画。
17. target n. 目标；靶子v.瞄准；以…为目标
a target audience/group      target sth at sb/sth  以…为目标，把…瞄准、对准
这个宣传计划显然是针对青年人的。
18. determine vt. 确定，查明；决定
determined  adj.有决心的，决定的determination  n.
determine sth 确定，查明；决定be determined to do sth    be determined +从句
a man of determination
他决定学一门外语，因而买了一些可供初学者使用的书。
19. appeal vi.有吸引力；呼吁n.吸引力；呼吁
appeal to sb  吸引某人appeal to sb for sth 向某人呼吁…
appeal to sb to do sth
(2)
(3) The new fashion soon lost its appeal.
appealing adj. 有吸引力的，有感染力的
20. react vi.做出反应，回应reaction  n.
react (to sth)                  reaction to sb/sth
.
当地人对这一消息表示愤怒。
他对这消息有何反应？
21. get sth across to sb传达；被理解；使人了解
【扩展】get sth over 克服某事get (sth) through 通过；完成；到达get down to (doing) sth
22. urge vt.敦促，力劝；极力主张，强调n.
urge sb to do sth
校长督促我们交作业。
主张申请这个职位
23. die of; die from ()
【扩展】be dying to do sth/be dying for sth渴望
die away指声音、风、光线等“渐息”、“渐弱”
die down意为“(慢慢)熄灭”、“平静下来”
die off 意为“一个一个地死去”(= die one by one)
”、
重点句型
1. It is important to always try to appeal to the audience in order to get them to react in a certain way.
2. We will also publish an article in the school magazine informing students about the dangers of smoking, and we will organize an essay competition as well.
【巩固训练】
1. In some parts of London, missing a bus means _________ for another hour.
A. waiting
B. wait
C. to wait
D. to be waiting
2. I am sure nobody will ________ his old trick.
A. fall into
B. drop for
C. fall for
D. run into
3. The cunning fox tricked the little rabbit ________ picking up the carrots in the field and then caught it.
A. on
B. into
C. along
D. to
4. He was unable to ________ to the students what he meant.
A. get through
B. get across
C. get down
D. get around
5. The government is ________ everyone to save water.
A. appealing
B. appealing for
C. appealing of
D. appealing to
6. Mary loves history so much that she ______ to study history in university in the future.
A. determines
B. enables
C. connects
D. persuades
7. Word came that the government hanged the hero. Local residents _________ angrily to it.
A. acted
B. reacted
C. reported
D. adapted
8. Their old house was too shabby, so they had a new house _________.
A. contained
B. consisted
C. updated
D. built
9. The school has decided to adopt a different _________ to attract more students, since old ways didn’t work well.
A. use
B. approach
C. issue
D. trick
10. He tried to convince his grandson _____ the pleasure of reading and the benefit _____ it.
A. of; from
B. of; of
C. from; of
D. from; of

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