大学英语A1
一、阅读理解
    There will be lots of new aromas（香味）at the Rocky Gap Music Festival this weekend. （这个周末在罗基加普音乐节上将会有很多种新的香味。）Those aromas will come from cigars - lots of cigars. The organizers of this year's festival decided to have a cigar bar at Rocky Gap after they saw the success of cigar bars at other music festivals. Lee Schwartz is the owner of a cigar store in Cumberland, Maryland. The festival organizers asked him if he would sell his cigars at the Rocky Gap festival. Schwartz thought it was a good idea.
    A larger number of people are now smoking cigars. There has been a huge increase in the number of people who smoke cigars. According to Schwartz, “the number of cigar smokers has exploded. International cigar sales have increased by 500 percent in the last three years.”
    Schwartz said that his store sells 70 different cigar brands. “Three years ago,” he said, “we
sold about 150 cigars a month in my shop. Now that they are so popular, we sell about 450 a month.” There is a lot of demand for good, imported cigars. Schwartz said he gets his cigars from importers, manufacturers, and sales representatives.
    “Cigars became very popular a few years ago. But there was not enough supply to meet the demand, because it can take up to five years to produce a good, aged cigar,” Schwartz said. During the last few months, more cigars have become available. They are getting easier to find and buy now. In fact, cigar bars are opening all over the country. Both men and women enjoy cigars. Schwartz said that 75 percent of imported cigar manufacturers are Hispanic. “I found out,” he said, “that to conduct business, I'm going to have to learn a second language.”
1.The passage focuses on _____.
A.getting rid of smoking
B.harms of having cigars
C.the increasing cigar sale
D.the industry of cigarettes
答案：C
2.Why did the organizers decide to have a cigar bar at the Music Festival?
A.Cigars were sold well at other music festivals.
B.They didn't have any stores to sell cigarettes.
C.The state government required them to do so.
D.Young people prefer cigars to anything else.
答案：A
3.The word “explode” in the 2ndparagraph means _____.
A.to burst with a violent release of energy
B.to increase quickly in a short period
C.to show a violent emotional reaction
D.to emerge with violence or big noise
答案：B
4.The amount of cigars sold in Schwartz's shop now is _____times as many as three years ago.
A.3
B.4
C.5
reaction to a book or an article
D.6
答案：A
5.We can infer from the last paragraph that _____.
A.Nobody liked cigars a few years ago
B.many imported cigars are from India
C.women prefer cigarettes to cigars
D.good cigars may take long to produce
答案：D
In 1985, the Coca-cola company made the decision to change the formula of its leading soft drink. （1985年，可口可乐公司决定改变他们主要的软饮料的配方）The change was based on the findings of many market studies. These studies had shown that the general response to the new product was good. However, the change of the traditional Coca-cola by New Coke was rejected by the majority of drinkers. In fact, the company had to step back and restart production of the old formula of Coca-cola.
The most important reason why New Coke was rejected was the emotional relationship that existed between drinkers and the old soft drink formula. Drinking Coca-cola had become a tradition for many people over its 99 years of existence. The change made by the company was not only in Coke’s formula but also in the traditional values and memories that it represented to the drinkers. “We had taken away more than the product Coca-cola. We had taken away a little part of them and their past.” The drinkers rejected this “improvement”, because “they believed that Coke stood for so they felt betrayed when the product changed completely overnight”.
Although a lot of research was done by Coca-cola company, it didn’t show the depth of drinkers’emotion for the product. The studies took many forms, but none of the tests was able to measure the degree of personal and emotional reactions caused by the disappearance of the old, traditional Coca-cola. The weakness of the research was that it was mainly quantitative in form. The result was only numbers that could not show the deep meaning the product had for many people. A more extensive study focusing on the qualitative aspects of the change would perhaps have been able to demonstrate the close r
elationship existing between drinkers and product.
6.Coca-cola company changed the formula in 1985 because __________.
A.it led the soft drink industry in the market
B.its market studies supported the change in the formula
C.it carried out market research for expansion
D.it simply felt the need to make the change
答案：B
7.According to the passage, the drinkers rejected New Coke because of __________.
A.the late response to the market by Coca-cola company
B.the reproduction of Coca-cola’s old drink formula
C.a strong dislike by Coca-cola’s regular drinkers
D.the emotional relationship between the drinkers and the old soft drink
答案：D
8.The product Coca-cola was believed to stand for __________.
A.traditional values and good memories
B.traditional customs and happy days
C.past honors and efficient management
D.top quality and wonderful taste
答案：A
9.Which of the following statements is true?

版权声明：本站内容均来自互联网，仅供演示用，请勿用于商业和其他非法用途。如果侵犯了您的权益请与我们联系QQ:729038198，我们将在24小时内删除。