The tycoons of social media have to stop pretending
that they're friendly nerd gods
building a better world.
and admit they're just tobacco farmers and t-shirts
selling an addictive product to children.
Because let's face it
checking your likes is the new smoking.
Philip Morris just wanted your lungs
the AppStore wants your soul.
There are two billion people
more than two billion people on Facebook
that's more than the number it's about the number of notional
followers of Christianity.
People check their phones a hundred and fifty times a day
the millennial sort of audience and
so if you think about it from the moment you wake up
it's like you're jacked in to this environment
and thoughts starts streaming into your head
designed by a few technology companies.
What we find is the typical person checks their phone
every 15 minutes or less and half of the
time they check their phone there's no
alert no notification it's coming from
inside their head telling them gee I
haven't checked in Facebook in a while I
haven't checked on this Twitter feed for
a while I wonder if somebody commented
on my Instagram post that then generates
cortisol and it starts to make you
anxious and eventually your goal is to
get rid of that anxiety so you check in
and apparently we feel stressed when we
can't get our phone or when our battery
sort of admit
is about to die you probably know this
feeling and a research done in Australia
among 3,000 people under the age of 30
founded nine out of every ten admit to
feel this anxiety while having his
battery dying Steve Jobs revolutionized
the entire world with the iPhone and he
never let his children use it
because he did not want them dependent
on technology right now an infant is
getting their first laptop that's soft
and squishy and makes noise right now a
child is being born online and being
favorited and retweeted the hyper
generational segregation of our time is
bizarre unhealthy and historically
unprecedented you've never seen the like
of people sitting at a table in a
restaurant not talking to each other
because they're texting and using their
Facebook and Instagram and Twitter and
they are they are at the table and don't
even know each other in the house and
can't even talk to each other and the
pressure that's on us to be like
everybody else is so great that
everybody tries to live like their inner
reality show there's a culture we don't
have enough in common anymore and that's
because the internet which was supposed
to unite the world has become too adept
at serving us personalized content
do you know what I saw on Yahoo's front
page this morning no you don't because
mine isn't the same as yours
people get newest feeds now that just
spit back customized stories based on
what we've clicked on in the past we are
great consumer report produced we will
buy what we can't afford with money that
we don't have and to impress people we
don't even kn
ow trying to be like
everybody else
get off of Facebook and put your face in
a book right now a teenager is
photoshopping their selfie because as a
society we're telling them they're not
good enough right now influencers
encourage narcissism without knowing the
breadth and depth of their impact on
their audiences right now 40,000
spectators are in an Olympic football
arena watching a competitive eSports
competition because this is this
generations football match there's
always this narrative that technology's
neutral it's up to us to choose how we
use it this is just not true
technology's not neutral it's not
neutral they want you to use it in
particular ways and for long periods of
time because that's how they make their
money and you don't realize it but you
are being programmed
it was unintentional but now you got to
decide how much you're willing to give
up how much of your intellectual
independence if you feed the beast that
beast will destroy you if you push back
on it we have a chance to control it
rein it in and it is a point in time
where people need to hard break from
some of these tools and the things that
you rely on the short-term dopamine
driven feedback loops that we have
created are destroying how society works
no civil discourse no cooperation
misinformation miss truth and it's not
an American problem this is not about
Russian ads this is a global problem I
challenge everyone to try going one week
without social media
don't let your phone and social media
control you
<text start="355.86">[Music]
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