商务英语上简答题部分
04.7
1. What sort of information is supposed to be included in your CV?
P.73 (第二册)
2. What makes a successful interview?  P.87(第二册)
3. What are the different types of market research that you have learned? P.138.(第二册)
4. What does SMART stand for?  P.143.(第二册)
05.1
1. What sort of information is supposed to be included in your CV?
2. What makes a successful interview?
3. What are the different types of market research that you have learned? P.138.(第二册)
4. What does SMART stand for?  P.143.(第二册)
05.7
1. What is Total Quality Management?  P.78
2. What structure do companies often have? P.5
3. What are the different types of market research that you have learned? P.138.(第二册)
4. Please list some ICT machines.  P.8(第二册)
06.1
  1. How do you find what customers think?
  2. What structure do companies often have? P.5
  3. What are the different types of market research that you have learned? P.138.(第二册)
  4. What are focus groups?  P.188
06.7
  1. What does SMART stand for?  P.143.(第二册)
  2. What are focus groups?  P.188
3. What are some of the reasons that organizations need to recruit new staff? Please list five of them.  P. 62(第二册）
08.1
1. What does STEEP stand for in STEEP analysis? P.22
2. Among these three methods of surveys, i.e. door step interviews, postal surveys, and telephone surveys, which is the most expensive? Which is the most informative? Which has the lowest response rate? Which is intermediate in cost? And which is the easiest to falsify? Please answer in full sentences.P.70
3. What are some of the reasons that organizations need to recruit new staff? Please list fiv
e of them.  P. 62(第二册）
08.7
  1. What are the three main financial statements included in an annual report? Please give both the English names and translations. P.120
  2. What are focus groups?  P.188
  3. What does SMART stand for?  P.143.(第二册)
09.1
1. What does STEEP stand for in STEEP analysis? P.22
2. What are focus groups?  P.188
3. What are the different types of market research that you have learned? List five of them. P.138.(第二册)
09.7
1. What does STEEP stand for in STEEP analysis? P.22
2. What are focus groups?  P.188
3. What is the Chinese meaning of annual report and financial/fiscal year? What are the three financial statements in a company’s annual report？P.120
年度报告，财政年度
10.1 
  1．What structure do companies often have? And give their definitions. P. 5
2. What are focus groups?  P.188
3. What is the Chinese meaning of annual report and financial/fiscal year? What are the three financial statements in a company’s annual report？P.120
年度报告，财政年度
另外注意的问题：
1．What does SWOT stand for?/What is SWOT analysis? P.147(第二册)
2. What is brand image?  P.150
　商务英语上第二册复习重点
P．8  activity 1
P．31  activity 5
Psort of等于什么．34  activity 4
P．62. activity 1
P. 73  activity 1
P. 87  Session 7 the secret of a successful interview
P. 126 activity 1
P. 138 activity 6
P. 143  What does SMART stand for?
P．147 What is SWOT analysis?
P. 150  What is Brand Image?
P. 191 activity 4
P. 205 activity 1

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