文献出处：Martens B. The Study on the Cross-border E-Commerce of SMEs[JJ. Information Economics and Policy，2017, 1(3): 83-93.
原文
The Study on the Cross-border E-Commerce of SMEs
Martens B
Abstract
Electronic commerce as the information technology in the information age and the combination of the commercial trade, has begun to gradually replace the traditional trade way. With the deepening of the reform, opening up and with the world，cross-border e-commerce gradually rises, as an important branch of the e-business. It in promoting domestic import and export, meet the demand of People's Daily life play an irreplaceable role. Existing cross-border enterprise commodity richness, cross-border payment completeness, there has been a very good ascension on further promotion lies in the control of logistics. To the enterprise itself, the standardization of the warehouse management and intelligent，transportation and delivery of efficient and cooperative relations, as well as the purchasing and supply
chain are in urgent need to solve the problem of big data management. Cross-border e-commerce storage most belongs to the third party logistics outsourcing logistics. This requires to establish a set of scientific storage warehouse management measures, standardized management and form a complete set of simple intelligent operating system, make all kinds of logistics professional users convenient
management inventory, realize the seamless joint between logistics, information flow. Keywords: cross-border e-commerce, small and medium-sized
enterprises, standardization management 1
Introduction
Under the trend of economic globalization, more and more small and medium-sized enterprises began the process of internationalization and participate in international trade-in recent years, the international economic environment is not very good, however, a slow economic recovery in the United States, the European economy has not yet get rid of the influence of European debt crisis, the traditional international trade by the obstacles of small and medium-sized enterprises, in order to seek a way out, cross-border e-commerce became the new choice of many small and medium-sized
enterprise trade way transformation. International trade through the cross-border e-commerce，it can greatly simplify the process of international trade, cross-border electric business platform, and in small and medium-sized enterprises obtain the chance of a fair competition with large enterprises, to further expand the international market, increase market share. But the small and medium-sized enterprises in the process of application of cross-border e-commerce also encountered problems and confusion: small and medium-sized enterprises not only hard to choose effective cross-border electric business platform model, and small and medium-sized enterprises are not clear in what factors should be put in more effort to ensure the successful application of cross-border e-commerce.
Cross-border e-commerce as a new mode of small and medium-sized enterprises of
foreign trade，can not only reduce the trade cost of enterprise, can help enterprises to enhance brand awareness and expand overseas markets. Cross-border e-commerce at the same time also can be a very good match for small and medium-sized enterprise itself and the advantage of fast, flexible realizing flexible production and the upgrading of personalized marketing. With the rapid development of small and medium-sized enterprise cross-border e-commerce, countries also give strong support, headed by the ministry of commerce departments with relevant policies, with the setting up of cross-border business pilot cities, to strengthen the construction of cross-border electro
nic business logistics system，open cross-border electronic payments, cross-border e-commerce in the same business preferential export and tax rebate for the development of cross-border e-commerce.
2 The related concepts and development status of cross-border e-commerce
2 A The concept of cross-border e-commerce
Cross-border e-commerce is based on electronic commerce based on yam out of new concept, referring to belong to different customs frontier trading main body，through the e-commerce platform of a deal, the payment and settlement, and through the cross-border logistics delivery goods, complete the transaction of an international trade activity.
2.2 Cross-border e-commerce model
(1) Traditional cross-border commodity trading platform model，main business model for large B2B.
This model is in the service reaches a certain scale of cross-border B2B model; it can provide network marketing platfonn for members of the domestic and overseas customers，suppliers or purchasers of a commodity or service message. Has a wide coverage，can cover the Internet, such
as offline exhibitions and print media channels.
(2) The integrated cross-border small wholesale and retail platform model, the main business model is the minor B2B and C2C.
This model is a kind of independent third party sales platform, platform within the sellers is the domestic foreign trade companies, buyers platform is outside the terminal consumer. Don^t participate in such a platfonn specific trading links; only provide a platform for members to their marketing and trading.
(3) Vertical cross-border small retail platform model, the main business model is independent of B2C-
This model is to point to by free team original direct docking terminal consumers abroad. Contact their domestic foreign trade enterprise as well as suppliers, self-built B2C platform will products sold overseas. Services include logistics, payment，and customer service system，etc.
(4) The professional third party cross-border services platform model, the main business model is your agent.
Such platform mode will not directly or indirectly involve in any link in online transactions, but in view of the enterprises of different industries and features to customize all kinds of professional solutions- Service coverage of comprehensive and professional
novice makes more and more companies choose this mode.
2.3 The development status of cross-border e-commerce 2.
3.1
Cross-border e-commerce market has huge potential
Cross-border e-commerce business, the biggest advantage is that based on Internet network operating mode, the new way of e-commerce is reshaping of small and medium-sized enterprises international trade process. First, cross-border e-commerce to break the traditional foreign trade monopoly on overseas channels, such as importers, wholesalers, distributors，etc. Allows exporters to the goods directly to the final demand，such as retailers，and even the final consumers, successfully reduced trade channels of the intermediate links and commodity costs, the middle channel and reduce the costs in commodity circulation considerably increase the profitability of the firm. And consumers can also to activity material benefit from it.
Since 2011，under the condition of import and export growth is flat, cross-border e-commerce with the new trade patterns，it has obtained high speed development. Many companies also discovered the advantage，since 2013, many of the traditional enterprise began to cross-border electric field.^ Electric shock11cross-border e-commerce has become an important option for the traditional enterprise own development.htmlborder
2.3-2 B2C mode in the cross-border electric business platform model, the growth is more outstanding
And cross-border e-commerce according to the large sales platform can be divided into the form of B2C and B2B forms. Through the cash flow，profit model and profitability

版权声明：本站内容均来自互联网，仅供演示用，请勿用于商业和其他非法用途。如果侵犯了您的权益请与我们联系QQ:729038198，我们将在24小时内删除。