Discovery Wechat
By :International Class of 2013·Hohhot No.2 Middle School The scale of development in China is like nowhere else on earth. But this rapidly modernizing landscape comes with its costs. Once closely communities are being separated by urban migrations. In this vast country it can be a challenge to stay in touch . New media has jump on the opportunity to bridge that gap. One company is solving China’s problem of alienation by bringing people back together virtually.
Dannie:Three years ago, a small group of Chinese entrepreneurs invented something called Wechat. This mobile-only social media platform now has four hundred million active monthly users. And nearly two thirds of the entire country has the Wechat account.
Wechat isn’t your average m essaging app. Their innovations have fundamentally changed the way Chinese communicate in their act, online and off. Popular functions including Moments and Shake Shake. Both of which are social media platforms unique to Wechat. But their most transforming feature has been voice messaging.Wechat popularized the voice messaging Now text messaging in Chinese is laborious. So Wechat found a way for people to send voice memos instead. It’s now ubiquitous form of communication throughout the country.
Dannie: So in a sense，your invention your creation of this voice memo,took the challenge of the Chinese typing and give people an alternative?
Clerk: It changes the way of the Chinese user how they use their mobile phone. Ever since the voice we kept changing the behavior of Chinese users.
Wechat's innovations have created a digital bridge for populations and  cultures that are new to social media.Inspired by the pictorial nature of th e Chinese language, the company has embraced a logic of visual  commu nication that has gone global.
Clerk:
Now what does a surprised bunny, a naked frog and a flaming horse have  in common? Generally speaking, practically nothing.however if you're C hinese and you use Wechat these stickers are rapidly becoming a new for m of communication.
Stickers are animated standalone expressions and because they're not tied to any specific alphabet they can transcend language.
Dannie:So who is that called.
Clerk 2:Momo.
Dannie:
Momo goes to the movies.Momo drinks piña colada,.Momo gets hammere d and passes out.Why do you think stickers have  taken off as much as the y have in China?
Eric Tian:
Actually, you know some people may still think that's just animation right ? but we actually advanced that to a new language no matter what langu age you talk English Chinese you know, you can use this to express all th e words you know,they can understand you.That's a universal Language r ight?
Stickers are both limitless and completely customizable. They can represe nt virtually anything.
Dannie:
There's just a sort of point of time you know you've made it, you've just, y ou've done all you're going to do and you've sort of achieved that goal an d it's time to retire. And this is that moment for me.I am an emoticon. For  Wechat, the entire country is like a gigantic playground and test lab where they're transform英文
able to observe and engage with a rapidly evolving society. Their goal is to continue to invent novel ways for users to connect with o ne another.
Clerk：More and more people are moving from big cities from small cities. So they will find many difficulties in meeting new friends, talking to the old friends,everything in the big city, the life is true difficult for them.
Dannie: So the way to connect is not necessarily obvious to everyone, and all the sudden, Wechat comes around at the exact right moment.
Clerk：Yes, that’s how the story happen.
Today, their innovation are creating even more solutions to relief the stresses caused by China’s rapid urbanization, but they aren’t limiting themselves to the virtual world.
Dannie: What is this mass of objects I see here?
Clerk 3:These are all of the hardware devices connecting to the Wechat, we are doing the exploration here.
Dannie:Can you give me a sense like, what you guys are trying to serve sort of hacking to? So will you open your Wechat account? Clerk 4：Yes.
Dannie: I can only image what kind of pictures you have here for your weekend can be. From…woo…that’s a fine night, ha? I’ve found a better, she’s pretty cute,that is your girl friend?”
Clerk 4：My wife
Dannie: Okay, cool, my bad. Ok, so anyway, and if you want to send this picture to…say your grandmother.
Clerk 4：Yeah.
Dannie: Cause she was, she was love, she loves your new wife, she wants to see the picture you with your new wife.
Clerk 4：Yeah.
Dannie: You give her the gift of the picture frame.
Clerk 4：Yeah.
Dannie: And how do you send the pictures of you guys?
Clerk 4 : I just pick a picture, and choose it, so I sent (it)through the Wechat.
Dannie: Huh~hey~ hey ~hey ~So there you are, there’s your new lovely wife, so grandma’s hanging in at home. She says: how’s people, so happy found someone he loves. (KACHA~) So his grandma is hanging out by herself.What is he doing today?Is he have good time? BANG! It is a kind of…I mean, it’s it’s it’s we are being silly. But it’s kind of really…like my grandmother would have to love to have this. I guess it’s a amazing
interesting way to involve someone who can’t physically be here but let them know what you are up to.What’s your grandma’s name?
Clerk 4：eh…my grandma’s name is…….
Clerks：HAHAHAHA
Dannie：This is…casing
point .If ever there are evidence of cultural crisis,I just asked people’s gr andmother’s name ,you kno
w he said ,he had to think about it. You are fo rgetting your grandmother’s name !You gonna give this to her as soon as possible.Otherwise,you gonna break the bond of your family connections.
I am adding ...BIOU~!I turned on my friends radar,and I just got four ne w Wechat friends ,like that ,look at this ! People send me something.What does people sent to me?
What!?Look at these two good-looking guys.Huh~Look at this ,look at thi s face,Huh~My new friend .
Wechat innovations have revolutionized the way family and friends stay i n touch.Their next step is to connect all the hardware in our offline physic al world and to create an entire ecosystem of connections for business.Chi na's mobile app ,Wechat is transforming the meaning of connectivity in th e country.They are
moving been on individual  to individual connections to a network that co mbine communication,commerce and entertainment.

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