国开电大专科 《商务英语2》 一 平台在线形考
(单元自测1至8)试题及答案
单元自测1      试题及答案
特 别提醒：学员抽到的每套试卷均为随机组合；但抽到试卷中的所有试题均在  下 列 题 库 中 可 以 到 原 题 及 答 案 / /
-As  you know,I'm not quite familiar with how to shop online.
-It's a piece of cake! I'll show you how to do it.
A.First of all,you should find a good e-commerce site.
B.Next,add the items in your shopping cart and place the order.
C.Then compare the prices and features of the goods you like.
[答案]A
Consumers    can't digest too much information on a web page,resulting           low rates of return.
A.with
B.in
C.at
[答案]B
-Great!    Maybe from now on,I should try to buy goods online.
A.I think you need to be a little bit slower.
B.That's all right.Whatever!
C.Why not? Go ahead.Just give it a try.
[答案]C
I know personal selling is also a very effective tool for building             buyers'confidence.
A.to
B.up
C.with
[答案]B
-I think we can use two or more kinds of media together in an advertising campaign.
A.It's true.Two is always better than one.
B.That's quite right.We can attract more people.
C.It's great idea.We need to put in more money then.
[答案]B
In 8gen2发布会China,Taobao is one of        e-commerce          sites.
A.most popular
B.the most popular
C.more popular
[答案]B
In  my opinion,the first thing             is what tools we should use.(考点：不定式结构的用法)
A.to    be    discussed
B.discussed
C.discussing
[答案]A
It  can be aimed             individuals with select surfing behavior.

the fanciest shops in the world from home,virtually that is.The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing.Increasingly,online marketing is no longer just an option.It is a necessity.
Online marketing is an electronically-based industry.In short,it refers to the conducting of business through the Internet.It  is  a  way  of  buying  and  selling  goods  and  services,and  negotiating  trade  through  digital communications.
Online marketing allows businesses to reach a wider market while cutting costs,saving time and eliminating tons of paperwork.Most online retailers ask the customers to pay with a credit card.Regular buyers are issued electronic or digital signatures which are protected by passwords,enabling them to transact business securely via Internet.
Online marketing is still in its early stages,as problems such as how to deal with credit car
d fraud on the Internet  still  have  to  be  dealt  with.But  its  future  looks  rosy.With  the  development  of  computer technology,e-commerce will inevitably become a must in our everyday lives.There is no doubt e-commerce has come of age.
1.      changed  the way a company might carry out a marketing strategy over the past 10 years.
A.The
Internet
B.Local
stores
C.The
consumers
[答案]A
2. What    does virtually mean in Paragraph One?
A.In reality.
B.By means of a computer.
C.Safely
[答案]B
3. Which    of the following advantages of online marketing is not mentioned?
A.Reach a wider market while cutting costs
B.Save time and eliminate paperwork
C.Increasing trust between traders and buyers.
[答案]C
4.What    problems are still outstanding in online shopping?
A.Cutting costs.
B.Credit    card    fraud    on    the    Internet.
C.Eliminating paperwork.
[答案]B
5. Which    is the author's attitude towards online shopping?
A.Our shopping was only done at local stores on the high street,using cash.
B.Online marketing refers to the conducting of business through the Internet.

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