什么是核心竞争力?核心竞争力的特点是什么?
What is the core competence of the corporation?
核心竞争力,指的是组织具备的应对变革与激烈的外部竞争,并且取胜于竞争对手的能力的集合,是企业竞争力中那些最基本的能使整个企业保持长期稳定的竞争优势、获得稳定超额利润的竞争力,是将技能资产和运作机制有机融合的企业自身组织能力,是企业推行内部管理性战略和外部交易性战略的结果。Core competence, referring to the organization's response with external changes and fierce competition, and the ability of competitors to win the set, is the competitiveness of enterprises in which the most fundamental long-term stability can make the whole enterprise a competitive advantage, stable the competitiveness of excess profits.
核心竞争力的特点是1富有战略价值2具备稀缺和不可替代性3依靠模仿和学习难以获取4由各种元素的综合或整合而来5影响企业经营元素的有限和可控性6企业在核心能力上的投资具有杠杆作用7应变力和延展性8不可交易性和阶段性特征1.Strategic value of rich
2.With scarce and irreplaceable 3.Rely on imitation and learning are difficult to obtain4.By various elements of the comprehensive or integrated from5.Elements affect the business of the limited and controlled 6.Enterprise core competence from the investment leverage7.Responsiveness and scalability8.Non-transactional and the phase characteristics
Dell差异化战略提升企业核心竞争力
“黄金三原则” update是什么Differentiation Strategy The three procinples of golden
1、直接面对顾客,坚持直销1.directly to customers, adhere to direct marketing
2、按顾客订单生产,摒弃库存2.according to customer order, abandon the stock
3、关注顾客,与客户结盟3.focus on customers and customer alliance
Amazon的企业核心竞争力
技术创新Technology Innovation 成本领先Cost leadership 发掘新市场To explore new mark
ets业务外包Outsourcing 营销创新Marketing Innovation
1. 独立作业小组
The basic idea is to put a "perfect" enterprise is divided into a number of relatively independent production unit, the formation process of production unit, relatively close by and a team of skilled workers in computer software and network support, relatively independent to organize the production.
3.虚拟企业
虚拟企业是一种具有代表性的合作企业策略,它实际上是一种短期的,只限于一个或几个项目周期内的企业网络结合。 Virtual Enterprise is a representative of the joint venture strategy, it is actually a short-term, limited to one or several projects within the enterprise network integration cycle.
Generally believed, virtual business is an enterprise or multiple enterprises to resources as the core, the business strategy for the implementation of specific goals, rely on informa
tion, through one kind of network-based in the Union, to achieve the best combination of resources and enterprises of Kuaisu development. Virtual enterprises have retained only the most critical business functions and departments, while the other features and functions hypothetical or omitted, with flexible operation mechanism can reduce market risk, use of resources
4.Learning organization 学习型组织?
学习型组织是全体成员全身心投入并有能力负担学习的组织。. Are all members of the learning organization and the ability to pay threw himself into learning organizations.
学习型组织是让成员体会到工作中生命意义的组织。. Members of the learning organization is to understand the meaning of life the work of the organization.
学习型组织是通过学习创造自我、扩大未来能量的组织。Learning organization through the creation of self-learning and expand future energy organization.
5.Knowledge management
In the organization a quantitative and qualitative knowledge of the system, so that the organization of information and knowledge, through the acquisition, creation, sharing, integration, record, access, update, process innovation, and constantly feedback to the knowledge of the system to form a permanent continuous accumulation of knowledge about individuals and organizations cycle of organizational intelligence, enterprise application and management of the organization to become the intellectual capital to help businesses make the right decisions, in response to market change.
一般来说,知识管理是一种漫长的经营策略,带给企业的好处为:
一、创造企业新竞争价值。create a new competitive business value.
二、增加企业利润。to increase profits
三、降低企业成本。lower business costs
四、提高企业效率。improve enterprise efficiency.
五、建立企业新文化. the establishment of enterprise culture
知识管理的步骤:Knowledge management steps
1.认知Cognitive2.规划Planning3.试点Pilot4.推广和支持To promote and support
5.制度化: Institutionalized
6.第三方粘合度
一、网站增加粘度比较容易的一个操作应该是设立建议区,广泛采纳网友建议,并第一时间回应。二、要让用户在第一时间了解到你网站最新、最有用的信息三、定位好用户,决定好网站的服务体四、在决定好用户的基础上挖掘用户需要,把用户需要的用网站的内容加以体现。五、要通过建立用户档案,架构与用户沟通的桥梁六、要定期与用户联络,加强情感的沟通七、要时刻跟踪市场动向,分析用户的消费心理、消费习惯和消费能力,制定有针对性的措施来稳住老用户、吸引新用户.Web site easier to increase viscosity of an operation is the establishment of the proposed area should be widely adopted by users recommendations, and the first time to respond.
Let the user know the first time your site the latest and most useful information.
Good location the user to determine a good web service groups
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